Rising CAC and low-intent search traffic
Pinnacle Injury Law Group had built a strong PI practice over 15 years but was struggling to scale their class action division profitably. Cost-per-acquisition through Google Ads had climbed above $800, and a significant percentage of those leads arrived with no prior knowledge of the specific cases they might qualify for.
The intake team was spending 40% of each call educating prospects on why they were eligible — rather than moving them toward representation. Conversion from lead to signed client had plateaued at 11%.
Pre-screened claimants via SettlementRadar Featured Listings
The firm enrolled in SettlementRadar's Starter plan, placing Featured Listings on 23 settlements matching their active caseload. Within two weeks, their listings were appearing in front of users who had already confirmed eligibility for specific cases.
"We were spending $40k/month on Google Ads and getting cold leads. SettlementRadar gave us people who already knew they were eligible. Our intake team closed 3× faster."
— Managing Partner, Pinnacle Injury Law Group (example)Results in 90 days
Over the first 90 days, the firm identified 2,300+ eligible clients from SettlementRadar traffic — at a cost-per-acquisition under $90. Intake conversion jumped from 11% to 34% as leads arrived already committed to the case.
